Ad Library
These print advertisements were created with fictitious brands for you to use in the classroom. Most of them feature ‘healthier food’ options. They show various common advertising tactics and techniques and other aspects of advertising literacy (target audience) and common core principles (opinion, fact). There are also some advertisements with blank spaces for the children to write in their own headlines or advertising copy (words).
Click on the small image to access a larger jpg image that you can download. If you have any questions, please email Professor Michelle Nelson at nelsonmr@illinois.edu.
Scientific Study Claim Comparison Claim
Vitamin Claim +Hyperbole: Vitamin Claim/Nutrition
“Victory Orange” Claim-Fantana Banana
Taste Fruit & Vegetable Claim: MyPlate-Fruit and Veg
Friendship Claim: Abby’s Exaggeration-Randy’s Grapes
Protein (Nutrition)-Myplate Grains (Nutrition) – Myplate
Carrots- Informative Claim Metaphor-Testimonial-Puffery Ad
Target audience: Parents Target audience: Children
Unhealthy food ad – Garner Unhealthy food ad – Zombie
Your Inner Couch Potato Character
Gender ad – vegetables “magic ingredients” – Tutti Fruitti